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Public Works

The Joan & Bob Tisch Emergency Meal Distribution Center

Bronx, NY

Citymeals on Wheels delivers meals and provides vital companionship to elderly New Yorkers. Their first permanent warehouse—The Joan & Bob Tisch Emergency Meal Distribution Center—dramatically expands the organization's capacity to reach over 3,000 residents throughout the five boroughs. A longtime Citymeals supporter, Rockwell Group donated a bold graphic identity inspired by the organization's commitment to neighborhood outreach.

Creating a dynamic street presence, the main installation activates the warehouse’s brick facade with oversized portraits and life-sized imagery of Citymeals community members.

Our design language incorporates portraits, murals, and hand-painted signage through the lens of street art to reflect the building's Bronx location.

Humanity and commonality

Un-retouched portraits of recipients (each approximately 23 feet tall) span the height of the building and create authentic moments for the center's visitors and passersby.

Citymeals on Wheels's new warehouse with graphics designed by Rockwell Group.

Additional life-scale images of recipients and volunteers line the building’s exterior, reinforcing the impact of the organization’s hands-on efforts.

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