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Hilton Innovation Gallery

McLean, VA

Designed by the LAB at Rockwell Group, the Hilton Innovation Gallery serves as an immersive R&D space to showcase the company’s innovations in hospitality design. The Gallery allows Hilton to present its new hotel brands, products, and cutting-edge vision to key constituents, inspiring them to think differently about hospitality and the future of the service industry.

It also enables Hilton to invite its creative collaborators and brand partners to test and demonstrate their new products in a variety of event types. More than just a beautifully executed hospitality space, the gallery is a storytelling tool for Hilton that can mold to the shifting hospitality innovation landscape and Hilton’s unique point of view. Features include a Virtual Reality room where visitors can tour Hilton properties at scale and a “Darkroom” for in-situ experimenting.

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